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The Foodea Blog is Back!

Hey Everybody!

We realize that it’s been a (long.. long.. ) while, but we’re happy to announce that the blog is back up and running! For a while the foodea blog was a traditional food blog. Then we launched our actual site,, and converted the old blog into the official company blog. The company blog is no more! The Foodea blog is back to being what it was best, a blog. Don’t worry, we’ve brought back all of our older archived blog content, and kept our more recent company blog posts. You can find them all in the archives menu on the right side of the page, or by searching the site.

From now on, we’ll be using the Foodea blog to feature daily happenings in the wide world of food. There’s a lot of information that doesn’t really have a place on our main site, but we’d still like to feature it and discuss. The new Foodea blog will be that outlet. Watch for food news (both mainstream and industry focused), restaurant reviews, product features, daily deals, fun videos, food and drink recipes from around the web, and more! We’ll also continue to post company related updates here as well.

Have an idea for something you’d like to see on the blog. Let us know! We’re also looking for food bloggers to help out. If you’re interested in writing, please contact us.

Also, don’t forget to visit our main site, where you can create, find and share your favourite food ideas!


Matthew and Mike

March 7, 2011 | By | Reply More

Hello Again

Hey Everyone!

It’s been a while since I’ve posted something on here and for that I apologize. Everyone has been hard at work preparing Foodea for the next stage in its evolution.

Over the last few months, we have been focused on figuring out what we can do to give you a greater experience when exploring and using Foodea. We are approaching a point where the site will grow, change, and emerge with a whole new look and feel.

What changes are in the works you might be asking? Namely, Foodea will be all about YOU. You are the stars of Foodea and your creations and explorations are at center stage. Once the Foodea evolution is complete you will have a whole new opportunity to share your food ideas more efficiently, across a wider range of platforms, and engage with others much more easily. You’ve worked hard on your recipes, articles, videos, and photos, and we want to give you the acknowledgement that you deserve.

Stay tuned right here for more updates, as well as news on our official public launch that will be happening a couple of months from now. As always, feel free to share your own ideas of where you think Foodea should go.

Happy cooking!

July 6, 2009 | By | Reply More


We were lucky enough to win a draw run by Sun Microsystems for a ticket to MeshU which was held yesterday at MaRS. Good thing too because it was sold out!

It was a fun and informative day with lots of different talks divided along three tracks: Development, Management, and Design. I stuck mostly with the management track, listening to talks by Daniel Debow from, Carl Mercier of Defensio, April Dunford of Rocket Lauch Marketing, and Jason Oke from Juniper Park. I did get to see one design talk about branding from Bruce Philip of GWP Brand Engineering.

I learned a lot and met many interesting people. The experience was great and we have Sun and Sandra Macdonald of Embarkonit Management Consultants to thank.

April 7, 2009 | By | 1 Reply More

All About The Bacon, Our DemoCampTO19 Wrap Up

We had the privilege of doing a demo of at DemoCamp Toronto 19.

It was a great event, with an enormous amount of community support. This time the event went back to its roots and was held at the Imperial Pub at Yonge and Dundas. The pub was a great venue, as it made the event more intimate and more conducive to conversation. For the presenters, it was also a great layout, as everyone in the audience was easily able to see and hear the demos.

As our first public demo of Foodea, it went off without any technical hiccups. In the brief five minutes we had, we explained the philosophy behind foodea, showed off our new homepage widget (thanks to Dritan!), gave a brief technical walk through of the site and it’s functions, and then did some Q+A. The questions asked by the community were great. Plus, it inspired many to search foodea for bacon related recipes, which is always good!

One of the questions asked was really interesting, “Why do we have so many content areas, instead of focusing on only one?” The answer to this is very simple, and fundamental to our philosophy. For us, foodea is where food lovers connect to share their passion. Foodea provides the tools and capabilities to facilitate this interaction. We believe users will gravitate towards the areas that interest them, and because we are a user generated community, we are not the content creators, or providers (we are also foodea users as well, check out our my kitchen pages, Matthew and Mike).

During the event, we ran a twitter search to see what the community was saying about us. We were ecstatic at the results:

@erin_bury – Erin Bury

@fuzzz – Andre Gaulin

@kurtgooden – Kurt Gooden

@lamachannel – Laura

@Sunir – Sunir Shah

@ahmadnassri – Ahmad Nassri

Check out all of the tweets here, and connect with us on twitter: @matthewharris and @mikeblankier

Also had some feedback from the blogosphere:
At first glace, Foodea is classic democamp, here’s a vertical special interest social media rails site I made in my pajamas. Essentially a social recipe site with the ability comment, edit, upload photo/video etc and the ability to export ingredients to a shopping list (not a bad idea). All ingredients also hyperlinked to the “pantry” area of site where they have a wikipedia like section dedicated to food ingredients.

Mike Conley’s Blog
A food related website.  Lists recipes, lets users rate them, comment, etc.  As a user, you can add this recipe to your “Favourites”.  Recipes can have back-stories, you can add photos and videos (great for folks like me who need to see cooking happen to pull it off).

The other demo-ers showed off some great ideas and products:

Akoha is the world’s first social reality game where you can earn points by playing real-world missions with your friends. Think of it like a real-world pay it forward. We really enjoyed Austin’s presentation, and picked up a few decks to give it a try.

BackType is a conversational search engine that indexes millions of comments from across the web so they can be discovered, followed and shared. These guys were super intelligent, and we will definitely be using backtype to keep track of foodea chatter on the interwebs.

Dex is a professional networking and CRM app.  It’s like if linkedin, and xobni had a (smart) baby.  A great idea, as it integrates all the social networking sites as well, and Scott was a really approachable and nice guy.

Image Spark is a tool aimed at creative professionals that lets you upload, discover and organize images that inspire your work. We love designing, and inspiration at foodea, so we’re looking forward to playing around with this innovative tool.

Albert Lai, Kontagent: Get Viral. Get Kontagent. Viral Engineering – More analytics, less STD. Kontagent is a provider of analytics for apps on social media sites, specifically facebook. Once we get around to launching a facebook app, kontagent is going to be a valuable source of metric information.

Aside from the demo’s, there were also a few Ignite Presentations. Ignites are short five minute presentations using 20 slides that are rotated automatically after 15 seconds. The Ignites at DCT19 were insightful and inspiring.

Leigh Honeywell, HackLab.TO: Leigh introduced us to HackLab.TO and the global hackerspaces community. HackLab is like a geek community centre where anyone can become a member, and have a place to work and play with technology!

Amos Latteier, This was a great talk and crazy idea. You text your location to 416-662-3408. In return you get a personalized nature haiku. Here’s one of ours: Spring night, Victoria St & Dundas Square, Toronto, ON, Canada — “dark silvr mapls / Eaton Centre, a few stars / near cafe tabls”. At the end of the ignite everyone in the room was texting for their own haiku.

Shawn Konopinsky, Infusion Development – Designing for a big table. An eye opening discussion of the evolution of user interfaces, and the movement towards NUI.

Varun Mather, Alertle – What we did right and where we screwed up – a look back on the crazy past few yrs running a “Web 2.0” (now dead, too) startup. A frank and open presentation on the promise of a great idea, building it out, and watching it fail. Varun is the man for being able to stand up there, and give this talk.

Aidan Nulman, @anulman – a call-to-action for DemoCampers to get involved with local community organizations needing specialized work. Spoke about @Communitie, a project focused on social good, by connecting specialized workers in Toronto with local non-profits that need specialized work.

What did we get out of our DemoCamp experience? We had a great time demo-ing foodea to community. Saw many fantastic projects and met lots of interesting people in the Toronto startup community.

Bottom line. We plan to rejig our strategy in the coming days and shift our focus towards bacon 🙂

March 4, 2009 | By | Reply More


This past weekend we attended CupcakeCampTO, held at Lapspace Studio. It was the first Canadian installment of the popular San Francisco cupcake unconference, originally started by Ariel Waldman, Lynn, Marianne Masculino and Cindy Li.

Cupcakes were in plentiful abundance. When we arrived, the place was packed, and sugar was in the air. Luckily as people started clearing out, we were able to snag some delicious cupcakes.

Overall, it was a great first installment. Next time hopefully a larger venue will be used.  Also, due to the speed at which cupcakes were being consumed, perhaps cupcakes should be cut into smaller pieces (although it would probably ruin the fun).

Although not officially a competition, winners were announced. Proceeds of the event went to help The Humane Society.

Some photos of the event:

Our good friend over at shared her photos:

Check out more pics in the official flickr pool.

Here’s a video showing the insanity that was cupcakecamp:

Here’s another video showing how fast cupcakes were gobbled up!

Spotlight – Cupcake Camp Toronto ’09 from Suresh on Vimeo.

Looking forward to the next one guys!

January 28, 2009 | By | 1 Reply More