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NOW Magazine Presents Eat Up TO – Sunday June 23 at 99 Sudbury from 12pm-6pm

June 22, 2013 | By More


What: NOW Magazine presents Eat Up TO (produced by
When: Sunday June 23, 2013, 12pm – 6pm
Where: 99 Sudbury
Cost: Tickets are available through Uniiverse (
Tickets will also be available at the door.
Includes gift bag with promotional items.
This event is 19+. Minors are allowed with adult supervision.

99Sudbury_MapNOW Magazine presents Eat Up TO, an innovative food marketing and networking event – farmers’ market meets tech conference – uniting food and drink vendors, product makers, service providers, speakers and technology. The purpose of Eat Up is to build community and promote the creation of innovative ideas in the local food world through collaboration and networking. Eat Up provides a platform for all food lovers and industry professionals to connect and share their passion for great food.

Vendors featured at the event will be:

Food Trucks
Fidel GastroCrossroads Diner, and Curbside Bliss Cupcakes

Food Pop Ups
Hot Bunzz, Sangwich (Dolce Lucano), PimentonCheesewerksCool City Oyster YardRed Fish, The Mexi-Can, La Rivolta, Say CheeseThe Pop Stand

Powder for TextureCedarlane Culinary, My Tea BrewFidel GastroDolce LucanoPimenton, The Mexi-Can

Drink Vendors
Dillon’s Small Batch DistillersTromba TequilaHops and RobbersAlexander Keith’s, Hogtown BrewersChateau Des Charmes

Services and Technologies

Uniiverse – Enabling a sharing economy with their social ticketing platform.
Nifty Loyalty – Interactive loyalty program that lets you earn great rewards when you eat out.
FoodShootr – Share your food pictures with the world using their photo sharing application.
Cumulus Point – Mobile ordering solution that allows you to order in advance and skip the line.
Square – Mobile point of sale platform, that allows for credit card payments at events.
Fresh Canteen – A service providing fresh ingredients, seasonal recipes, delivered to your door.


Eat Up TO Map (click to enlarge)

Speakers and Topics

  • 1:00-1:15 Ben Raffi of Uniiverse, Topic: The Sharing Economy: From Online to Offline Through Food Events
  • 1:20- 1:35 Robin Poirier of Ocean Wise, Topic: The Importance of Sustainable Seafood
  • 1:40-1:55 John Placko of Powder for Texture, Topic: Molecular Cuisine
  • 2:00-2:15 Basil Farano of Nifty Loyalty, Topic: The Evolving Mobile Customer
  • 2:31-2:46 Kevin Durkee of Cheesewerks, Topic: Consumer Engagement
  • 3:00-3:15 Kyla Zanardi of The Insight Project and Fidel Gastro, Topic: The Hungry Lens – Food and Storytelling
  • 3:20-3:35 Michele Bosc of Chateau Des Charmes Winery, Topic: The Socially Integrated Marketing Plan
  • 3:40-3:55 Chris Tindal of Gastropost, Topic: In Defence of Food Photography
  • 4:00-4:30 Food Media PanelModerator: Abbey Sharp (Abbey’s Kitchen), Participants: Casper Yue (Toronto Food Trucks), Jen Chan (Foodpr0n), Yvonne Tsui (th3hungrycat), Wendy Kam Marcy (Hip Urban Girl)
  • 4:35-4:50 Marian Staresinic of Branding and Buzzing, Topic: Social Marketing: How Influencers Work with Brands
  • 4:55-5:10 Marianne Moroney of Street Food Vendors Association, Topic: Policies and Bylaws That Have Kept The Street Food Industry From Flourishing in Toronto


NOW Magazine
Simply Poultry
Pennant Media Group (PR)
Camera Department (AV/Tech)

SquareUniiverseCumulus Point, Nifty LoyaltyFoodShootrHailo TaxiCheesewerksCulinary Adventure CoOcean Wise, TIFF, Mosaic, San Pellegrino, Food Truck Eats

Media Partners

NOW Magazine
Toronto Food Trucks

A portion of proceeds from the event will be going toward our beneficiary, Covenant House Toronto, and their Cooking For Life program.

Tickets for Eat Up TO are available online through or via Uniiverse: Tickets cost $20 and include a gift bag with promotional items. This event is 19+. Minors are allowed with adult supervision.

Follow Eat Up on Twitter:

Like Eat Up on Facebook:

Category: Food

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