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Crunch Time -Super Bowl

February 2, 2008 | By More

tostitos.jpgFrito-Lay, the PepsiCo-owned (PEP) snackmaker that leads the tortilla chip category with its Tostitos brand, is gearing up for the big day.

“The Super Bowl is the No. 1 snack food consumption day of the year,” says Frito-Lay spokeswoman Aurora Gonzalez. “Leading up to the Super Bowl we increase production of potato and tortilla chips by more than 10 million pounds.”

[Business Week]

Category: Food

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