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January 24, 2008 | By More

kitkatgreentea.jpgThough rice-based sweets still outsell chocolates in Japan, the Japanese may have consumed more types of Kit Kat than any other nation. Nestlé had trouble marketing the bar in Japan until it cracked the teen demographic in 2004 by selling packages with good luck charms. Why? Kit Kat is pronounced “kitto katsu” in Japan, which sounds awfully similar to “I hope you win” in Japanese. Schoolchildren quickly began taking the bars to school during exams. It also helped to roll out flavors such as green tea.

Category: Food

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