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Archive for October, 2007

Our 100th Post! Happy Halloween!

halloween.jpgIt’s been a little over two months since we launched

In that short time, there have been many exciting developments behind the scenes that we cannot discuss just yet.

For the most part our blog has been our public presence up until now. It is the first opinion people make of us and so far it has been a resounding success, continually growing in content, and readership.

We appreciate all the feedback we receive, and would like to open up this dialog even further. How have we been doing so far? What content would you like to see more or less of on the blog? What do you like/dislike about food-related websites in general? Anything goes really. Feel free to comment below.

Look for many exciting related announcements in months to come.

In the meantime have a Happy Halloween!

October 31, 2007 | By | Reply More

Deceptively Delicious vs. The Sneaky Chef – A Seinfeld Publicity Stunt?


Is it just a creative marketing ploy for Bee Movie, or all out plagiarism?

Jerry Seinfeld finds himself in the middle of a food related brouhaha over “Deceptively Delicious: Simple Secrets to Get Your Kids Eating Good Food” a new book by his wife, Jessica Seinfeld. Published this month by HarperCollins, the book explains how to hide nutritious vegetables in traditional recipes so children will be more likely to eat them.

Recently Jerry was on David Letterman promoting Bee Movie.”So there’s another woman who had another cookbook — and it was a similar kind of thing, with the food and the vegetables in the food — and my wife never saw the book, read the book, used the book… But the books came out at the same time. So this woman says, `I sense this could be my wacko moment.’ So she comes out … and she accuses my wife. She says, `You stole my mushed-up carrots. You can’t put mushed-up carrots in a casserole. I put mushed-up carrots in a casserole. It’s vegetable plagiarism,'” Seinfeld joked. “I love the term `plagiarism’ for this little event,” he said. “Because it used to be you had to really take a theme from a major novel, some sort of literary narrative. Now, you’re in your kitchen making brownies, you sneak a little spinach in there, your name’s dragged through the mud.”

The other book in question is “The Sneaky Chef: Simple Strategies for Hiding Healthy Foods in Kids’ Favorite Meals” by Missy Chase Lapine. It was published in April by the Running Press.

[via Yahoo News]

October 31, 2007 | By | Reply More

Chicken Parmesan



Tomato Sauce

2 tablespoons Olive oil
1 medium Onion diced
3 cloves Garlic diced
2 fresh Bay leaves
½ teaspoon dry Basil
2 cans of San Marzano Tomatoes hand crushed
¼ teaspoon sugar
1/2 cup kalamata olives, pitted
1/2 bunch fresh basil leaves
Sea salt and freshly ground black pepper


4 skinless, boneless, chicken breasts (about 11/2 pounds) pounded to ½ inch thick
1/2 cup all-purpose flour
2 large eggs, lightly beaten
1 tablespoon milk
1 cup dried bread crumbs
Freshly grated Parmesan

October 31, 2007 | By | Reply More

CBC – The Hidden Truth

This afternoon I was flipping though the channels and I came across the CBC program “Market Place” which “weeds out wrongdoing against consumers, and puts pressure on people in power to set things right”. The episode focused on food producers and their use of the term “Product of Canada”. I guess this program is in response to the push from major grocers and production companies to “eat locally”. Now we are all for eating locally because supporting you local economy is good and so is getting fresh produce. If you want to read what they have to say in full , and watch the program online go to

October 31, 2007 | By | Reply More

Batter Blaster – Pancakes In A Can

batter_blaster.jpgThe Batter Blaster is an ingenious idea that will likely revolutionize the way pancake batter is sold (at least we can dream, right?).

This product needs little explanation. It’s basically pancake batter in a can. Like famous canned products, you just shake the can, point it in the direction you want it to go (typically a griddle), and push on the nozzle.

The label says the can contains only 8 servings, and it apparently carries the USDA “Organic” stamp (strange.. but true!).

The Batter Blaster official website features a video explaining how it works. It also has pancake recipes.

You can find the Batter Blaster at a store near you.

[via Strange New Products]

October 26, 2007 | By | Reply More